Alba is a small town in the Piedmont area of northern Italy, in the province of Cuneo. Considered the capital of this hilly area of Langhe, and famous for its white truffle, quality wines, and the Ferrero Chocolate Company based in Alba. A very important center of wine, the area surrounding Alba has nearly 300 wineries producing an array of dynamic wines.
Alba is a picturesque town in the heart of Piedmont wine area - settled in pre-Roman times by Celtic and Ligurian clans. Later it was at the centre of a never-ending war of ownership that saw it pass from the Burgundians to the Lombards, Franks, and among various noble families of the region. Eventually being handed over to the family of Savoy, where it remained until the unification of Italy.


The wines of Alba are among the most renowned in Italy and are divided into:
• D.O.C: Barbera, Dolcetto, Nebbiolo d'Alba, Roero and Verduno.
• D.O.C.G: Barbaresco, Barolo and Moscato.

For wine enthusiasts, the historical hamlets of Barolo, Barbaresco and La Morra are places of wine legion. No matter which direction, you will pass rolling vineyards and the small family estates that characterize winemaking in the hilly Langhe region.
A common comment of Alba, and indeed of the entire Piedmont area, is that there is so much food and wine, and too little time to enjoy them all. The rich, hearty food of the Piedmont is world famous. Try dishes like gallo al Barolo (chicken with Barolo wine), Brasato al Barolo and tortino di marroni con pera Madernassa al Roero (Roero-style chestnut pastry with Madernassa pear). For dessert, enjoy the chocolates made by Ferrero (i.e. Ferrero Rocher), who employs many local residents of Alba.
The best vineyards are planted on southern-facing hilltops, where vines go deep into the clay, sand and limestone soils. A few international sized wineries like Fontanafredda are open to the general public a few hours each day, while the majority of the smaller wineries are only open by special invitation / appointment.