Alba is a town and commune of Piedmont, Italy, in the province of Cuneo. It is considered the capital of the hilly area of Langhe, and is famous for its white truffle and wine production, as well as the confectionery group Ferrero is based in Alba. A very important center of wine, the area of Alba, there are 290 wineries that are harvesting an area of approx 700 hectares.
Alba is a picturesque town in the heart of Piedmont - settled in pre-Roman times by Celtic and Ligurian tribes, in later years, it was at the centre of a never-ending tug of war that saw it pass from the Burgundians to the Lombards, Franks, and among various noble families of the region. Eventually being handed over to the family of Savoy, where it remained until the unification of Italy.


The wines of Alba are among the most renowned in Italy and are divided into:
DOC: Barbera, Dolcetto, Nebbiolo d'Alba, Roero and Verduno.
DOCG: Barbaresco, Barolo and Moscato.

For wine lovers, the mythical hamlets of Barolo, Barbaresco and La Morra are places of legion. No matter where you go, you'll pass rolling vineyards and the small family estates that characterize winemaking in the hilly Langhe region.
A common complaint of Alba, and indeed of the entire Piedmont, is that there is so much food and wine, and too little time to sample it all. The rich, hearty food of the Piedmont is everywhere you look. Try dishes like gallo al Barolo (Rooster with Barolo wine), Brasato al Barolo and tortino di marroni con pera Madernassa al Roero (Roero-style chestnut pastry with Madernassa pear). For dessert, enjoy the candies made by Ferrero (i.e. Ferrero Rocher), who employs many local residents of Alba.
The best vineyards are planted atop southern-facing hilltops, where vines dig in deep to the clay, sand and limestone soils. A few international sized wineries like Fontanafredda are open to the general public a few hours each day, while the majority of the smaller wineries are only open by special appointment.